换代“翻车”的例子不在少数，比如上一代奥迪Q7的销量“很能打”ag九游会官方，但是自从它换代后，销量就每下愈况，不复往常凌霜傲雪。

还有本田雅阁，这代车型上市后，销量下滑很严重，诚然在5月份它的销量提高了，可却是通过大幅优惠换来的，并不成覆盖这款车换代失败的事实。

最近这段工夫，换代“翻车”的例子等于良马5系，换代前，良马5系的销售体量很大，月销过万犹如家常便饭，换代后，优惠力度明明更大了，但是销量却不升反降，比如在换代前的1月份，良马5系还售出了10197辆，在换代后的2月份，销量就下落到了4019辆。因此，换代就像一把双刃剑雷同，弄不好会反伤到我方。

比较老款车型，这代车型发生了大刀阔斧般的变革，新车选拔了年青、前锋的盘算言语，亦然良马5系初度选拔“大溜背”造型，让新车的“气质”一下子年青了10几岁。很显然，这是良马5系向年青东谈主“投其所好”，只不外这种凑趣年青东谈主的作念法并莫得升沉为销量。比较中老年破钞群体，年青东谈主的财力就不是那么淳朴了，大部分年青东谈主齐莫得钱，你让他们取舍秦PLUS等车型莫得问题，但是取舍售价43.99-52.59万元的良马5系如故“亚历山大”的。

天然，小部分年青东谈主如故具有购买力的，但是他们并不一定会取舍良马5系，好意思国硅谷的IT精英偏疼特斯拉，而中国的IT精英对极新事物的收受度更高，他们对高端车型有着更高的期待，除了要安静他们的出行需求外，还要安静智能出行、智能车机的使用需求，而造车新势力很擅长干这些事情，比如鸿蒙智行旗下的智界S7、阿维塔12、岚图追光、蔚来ET7等，齐具备智能驾驶能力，车机系统也愈加智能，同期在能源输出方面也比良马5系更好一些，这些IT精英为什么要取舍良马5系呢？

这就很烦躁了，心爱这款车的年青东谈主买不起，买得起这款车的年青东谈主又看不上，过于年青化的激进盘算又让良马5系亏蚀了好多年岁偏大的破钞者。因此你会看到，良马5系的销量透彻折戟千里沙了，哪怕拿出10万元以上的优惠，也带不动销量的节拍。

从盘算方面来说，良马5系也谈不上优秀，诚然它的外不雅盘算很年青、很前锋，但是给东谈主的嗅觉如故有点不互助，尤其从车侧看，视觉服从要比它的骨子尺寸更显小，有工夫过于激进的换代也不是什么功德儿。

价钱方面，咱们从重庆经销商处了解到，良马5系存在10万元及以上的优惠，它的骨子价钱在33.99-40.59万元之间，优惠力度并不小。

销量方面ag九游会官方，以5月份销量为例，奥迪A6L的销量为12940辆，飞奔E级的销量为12000辆，良马5系的销量为6680辆，良马5系也曾被奥迪A6L和飞奔E级拉开了很大的差距。

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